You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <querypage qpoffset="10" />
  </query-continue>
  <query>
    <querypage name="Ancientpages">
      <results>
        <page value="20150222112250" timestamp="2015-02-22T11:22:50Z" ns="0" title="Технически параметри" />
        <page value="20150222165214" timestamp="2015-02-22T16:52:14Z" ns="0" title="Цифров печат" />
        <page value="20150222165243" timestamp="2015-02-22T16:52:43Z" ns="0" title="Релефна персонализация" />
        <page value="20150222165323" timestamp="2015-02-22T16:53:23Z" ns="0" title="Електронна персонализация" />
        <page value="20150222165345" timestamp="2015-02-22T16:53:45Z" ns="0" title="Стандартно пакетиране" />
        <page value="20150222165405" timestamp="2015-02-22T16:54:05Z" ns="0" title="Пакетиране по заявка" />
        <page value="20150222165423" timestamp="2015-02-22T16:54:23Z" ns="0" title="Отстраняеми етикети" />
        <page value="20150222165441" timestamp="2015-02-22T16:54:41Z" ns="0" title="Индивидуално пакетиране и мейлинг" />
        <page value="20150222170451" timestamp="2015-02-22T17:04:51Z" ns="0" title="МИНИ КАРТИ" />
        <page value="20150222170507" timestamp="2015-02-22T17:05:07Z" ns="0" title="ПЕРСОНАЛИЗИРАНИ PVC КАРТИ" />
      </results>
    </querypage>
  </query>
</api>